Tomer Shor is the CEO and co-founder of TuneFork, an Israeli startup that created audio personalization software that customizes sound from your computer or devices to match your optimal hearing and give you the best listening experience based on your personal profile.

Avraham sat down with Tomer in the offices of JMB Davis Ben-David in Jerusalem to discuss how he took an idea and turned it into a product, raised over $2 million dollars, including winning awards and grants, advice for coming up with a successful startup idea, understanding your market, when to raise money and when not to and sage advice for startup founders.

Do you have a great innovation? We’d love to hear from you. Contact us by going to https://jmbdavis.com/startup/contact. Learn more at https://jmbdavis.com and https://jmbdavis.com/startup.

Also available at https://soundcloud.com/ tomer-shor-of-tunefork.