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Mañana

 

As anyone either located in Israel, or simply having business contacts here, will know, the month of October has been very busy – with holidays(!) All told, of the 23 business days in October, only 14 of them were not taken up by holidays or holiday eves. In Israel, there is an expression in Hebrew which , when translated literally, means “after the holidays”. It’s a rationale for procrastination of all kinds, inferring that the holidays are coming up, so afterwards. It is reminiscent of the Spanish word “mañana”. While I understand that it simply means “tomorrow”, I was told quite some time ago that it is not used to mean “tomorrow”, but “just not today”. I suspect that a similar expression exists in many cultures.

 

Regardless, here we are. We are now both “after the holidays” and mañana, and much is happening as we accelerate towards the end of 2024.

 

November is the usual timing for the IPBC Asia conference which, this year, is taking place in Tokyo. Having attended on a number of occasions, I have found that the draw for me is the relatively small size of the conference, with roughly 1,000 attendees, of whom about half are in-house counsel, many of them from corporations in China and Japan. It provides a unique opportunity to hear from the client side of the table – listening is a good idea at most times, and that is certainly the case at this event! I will be in Tokyo for the event together with my partner Dr. Mike Hammer, so if you plan on attending, drop me a line and let’s see if we can chat over a cup of coffee.

 

On a totally different front, we are pleased to extend a warm welcome to Ms. Shir Tsviat Suissa. Shir is an Israeli trademark attorney with experience advising clients on brand protection strategies and managing trademark portfolios. She also has experience representing clients in complex litigation and insolvency matters. Shir is a welcome addition to our team, and will be based in our Modiin Office.

 

Our newsletter this month sees Eviatar making a foray into the complexities of ownership of digital media, while Ivan dives into trademarks 101, getting back to some of the basics. Finally, our podcast has Avraham sitting down with Ben Wiener, founder of Jumpspeed ventures, a VC firm focused on Jerusalem innovation. Specifically, Jumpspeed is the first and only venture capital fund dedicated to investing in early-stage startups that originate within the resurgent Jerusalem startup ecosystem, and addresses the mismatch of supply and demand for early-stage capital in the Capital of the Startup Nation. In the discussion, Ben explains what lies behind what is in itself, a unique venture.

 
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Your Business or Trade Name as an Asset and its Protection as a Trademark: Choosing a Strong Mark Secret

by Ivan Lipshitz, Adv., JMB Davis Ben-David

A company's name and its intellectual capital and technical know – how are among its most valuable assets and provide its greatest competitive advantage. They are the principal drivers of their success and shareholder value. When we talk about a company’s or enterprise`s business  or trade name, we are essentially talking about your company's face to its customers, investors, and the rest of the world, namely, its brand. Brand recognition and brand association are the cornerstones of  your commercial success, and these are achieved through trademark registration and trademark protection.

 

Trademarks are highly valuable assets. According to one recent estimate, a trademark can be worth US $22.5 million for the median trademark, meaning in statistical terms the mid – value of a trademark value in a given dataset. In 2024, APPLE overtook AMAZON's position as the most valuable brand in the world. The technology giant had an estimated brand value of about US $ 516.6 billion U.S. dollars, while Amazon had only


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Are Your Digital Goods Actually Yours?
The Complexities of The Ownership of Digital Media

by Eviatar Aron, Patent Attorney

As the world becomes increasingly digital, most of the digital media such as movies and video games are purchased through digital platforms, whether by purchasing a perpetual license (AmazonÂź, BandcampÂź, SteamÂź) or with a subscription through a streaming platform (NetflixÂź, SpotifyÂź). 

 

From a young age, I have enjoyed video games. I still enjoy watching the occasional gameplay, following developments in the gaming industry and seeing what new games are being released. A recent article in IGN piqued my interest regarding user rights and prompted me to explore how different jurisdictions are addressing this issue. 

 

In September 2024, the State of California passed The Consumer Protection: False Advertising: Digital Goods Act. 

 

In contrast, the Court of Justice of the European Union (“CJEU”) has ruled that it is legal for someone to sell previously owned digital goods. 

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Ben Wiener is the founder and managing partner of JumpSpeed, the first and only venture capital fund dedicated to investing in early-stage startups in Jerusalem.

 

Avraham sat down with Ben in the offices of JMB Davis Ben-David in Jerusalem to discuss why Ben started Jumpspeed, what he learned from investing in day one startups, his successes and failures and much more. 

LISTEN TO THE CONVERSATION HERE
 

Patents

The JMB Davis Ben-David patent services team helps companies and individuals secure and leverage their patent rights for products in the US, Israel, and globally.

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Trademarks

The JMB Davis Ben-David trademark services team works with leading international brands seeking to merchandize their products in the US, Israel and the rest of the world.

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Designs

For 25 years, the JMB Davis Ben-David team has successfully assisted clients in registering design patents that protect their original designs for products ranging from medical devices to diamonds. 

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We're here to help you with your patents, designs and trademarks.

We started JMB Davis Ben-David with one goal in mind: to help our clients navigate the challenges of securing rights to their IP. This includes patents, designs and trademarks.  Since 1995 we have been working with partners around the world so as to secure our clients’ IP rights.  We’re here for you.

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Managing Partner
JMB Davis Ben-David

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